Lapin House retail network consists of various store formats that offer flexibility and are easy to adapt to each market while they do highlight our brands products in an optimal way.
Lapin House Flagship Store
Strategy: Opening a store belonging to a retail chain.
Location: Shopping areas & malls.
Customer experience: The experience is based on a profound understanding of our customers.
Merchandising: In divisions.
Lapin House Shop-in-Shop
Location: Concession in department stores, malls, airports.
Customer experience: Point of differentiation – unique product and price offer. Merchandising: Miniature store of exquisite design.
Strategy: Department store dedicated to children.
Location: Accessible areas with parking slots, independent or part of a shopping center. Customer experience: Full experience – customers can find everything about children and anything they may need as parents
Merchandising: Dedicated sections for childrenswear, shoes, furniture, toys, gifts, cosmetics, books, technology, listed by age group.